BUS 624 - Marketing Research

Prerequisites, BUS 603, BUS 605, or EMBA 603, EMBA 605. This course guides students in identifying a firm’s marketing research problem (or opportunity) as it relates to its market, product, price, promotion, distribution, and/or the external environment. Students develop solutions by implementing the marketing research process. Emphasis is placed on the planning, investigating, collecting and interpreting data, and presenting results. (Offered as needed.) 3 credits