BUS 638 - Digital and Social Media Marketing

Prerequisites, BUS 601, BUS 602, BUS 605, or EMBA 601, EMBA 602, EMBA 605. BUS 605, or EMBA 605 may be taken concurrently with the consent of the Associate Director of Graduate Programs. This course provides a contemporary view of how the Internet and social media technologies revolutionize marketing planning and execution. Study units include digital marketing strategy and business models, online buying behavior, electronic commerce, online traffic generation, and social media marketing. (Offered as needed.) 3 credits